Search & PPC
Capture and nurture high-intent traffic from buyers looking for answers to the problems your business solves.
Learn more
Capture and nurture high-intent traffic from buyers looking for answers to the problems your business solves.
Learn moreService
Let us optimise existing search campaigns, devise new account strategies or manage your entire search property. As SEM creeps towards full-automation, it's never been easier to get started, but it's never been harder to learn and scale. Whether you have one product, multiple service lines, are well versed in SEM or completely new to the subject, we help you understand search's unique value in the media mix and how to make it perform for your business.
If you're already running search campaigns, our specialists compile a 100+ point audit to establish account strengths, weaknesses and opportunities for improvement.
We work with you to understand your company, your offer, your audience, your competitors and your goals.
We combine multiple keyword research tools to universe map relevant queries and cluster them by intent or theme. We then align 1/3P B2B audiences to your buyer personas.
We layer personalised, concise, impactful messaging onto web experiences that inform, impress and convert.
Our copywriting team provides a selection of keyword-optimised Responsive Search Ads that find the right balance between performance, creativity and coherency.
We integrate page, event and offline funnel conversions to give you a future-proofed ceiling for optimisation and end-to-end view of ROI.
From the second we activate, we employ a continuous iteration framework designed to help you start small and scale fast.
KeyPup is a French-based software delivery analytics tool operating in a highly competitive market. They asked Media Forty Two to audit their existing PPC activity and create a search and programmatic strategy that drove leads and sign-ups in a transparent and trackable manner.
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We researched Keypup's buyers and competitors and built an extensive clustered keyword list, overlayed with relevant custom affinity, in-market and 1st-party audiences, and targeted ad copy and creative. Within 1-month we activated an aligned awareness and conversion campaign across GDN and Google Search that complemented their in-house SEO activity.
Within one month of managing the account we increased average Search and Display sign ups 50%. Within three months we scaled this to over 220%. Our ads management now includes Paid Social prospecting and multi-channel retargeting.
Some of the tools and technology we use to help our client's PPC campaigns outperform their competition.
Don’t take our word for it - listen to our clients
Don’t take our word for it - listen to our clients
"We choose to partner with Media Forty Two as they work both strategically and tactically and support us as an integral member of our marketing function. They are outcome focused and have supported us in upskilling across the team.
As part of a newly growing brand, they have effectively helped us set up a demand generation function from scratch that aligns our campaign activity to our lead goals across all business propositions. They are a pleasure to work with."
Head of Demand Generation
Ascent
"Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options."
Director of Demand Generation
Kinesso
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"Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options."
EMEA Marketing Director
Couchbase
"Working with Media Forty Two has been an excellent experience. Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
We don't have all the answers, but here are some common questions we encounter.
We're pretty flexible when it comes to fees. Depending on what makes more sense for you can we can charge per campaign, per month, or %media.
If you've never set up an ad or even created your ad accounts, we set you up from scratch with access, tags and pixels and platform integrations.
Bing has a bad rep but you can often get to the top of the search results for the fraction of the cost of Google Search. We can help you run parallel Bing campaigns and make the most of what the platform can offer.
You don't need to break the bank to get your product or service in front of the the right people with the right intent. You get in what you put out but we've helped clients generate ROI from as litte as £500 per month.
We make a point of hiring multi-linguists to our team. If you need to activate localised campaigns, we can help.
Absolutely! Search is one of the first channels you should cultivate as a B2B SaaS company, if you quickly need to scale quality paying and active users.
We can work as quickly as you need us to, and we won't deprioritise if you're a smaller company. We strive to turn around actionable proposals within 3 working days after an initial discovery session.
We'll communicate however works best for you.