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Service
ABM is the latest cash-cow in martech - but here's the thing - you don't need an expensive tech stack to make it work. We provide proven, realistic strategies for breaking into major accounts, at scale across multiple channels.
There's no such thing as one-size-fits-all ABM. Our team takes the time to understand your ideal customer, the decision makers and influencers in your target accounts; and craft online experiences that resonate with them on a personal level.
We're not just another vendor, we're your partner. Targeting and audience creation is just a small part of the ABM challenge. We believe the best results come when people actually take the time to truly understand a persona's personal and professional challenges and goals.
ABM isn't just about email campaigns, but ABM display solutions are a quick way to burn your budget on skyhigh CPMs. We work with our clients to determine the best mix of tactics, whether that's events, paid social, direct mail, or personalized content.
We help clients understand the pros, cons and requirements of 1-2-Many, 1-2-Few and 1-2-1 ABM campaigns. No matter the size of your target account list, can help you deliver results.
The tools and technology we use to help our client's campaigns outperform competition.
Don’t take our word for it - listen to our clients
Don’t take our word for it - listen to our clients
"We choose to partner with Media Forty Two as they work both strategically and tactically and support us as an integral member of our marketing function. They are outcome focused and have supported us in upskilling across the team.
As part of a newly growing brand, they have effectively helped us set up a demand generation function from scratch that aligns our campaign activity to our lead goals across all business propositions. They are a pleasure to work with."
Head of Demand Generation
Ascent
"Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options."
Director of Demand Generation
Kinesso
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"Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options."
EMEA Marketing Director
Couchbase
"Working with Media Forty Two has been an excellent experience. Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
We don't have all the answers, but here are some common questions we encounter.
Yes, we can combine audience and offers with first and third-party data sources to create a logical TAL based on first principles.
By asking the right questions, we've helped hundreds of clients build their buyer profiles from scratch. And it doesn't take as long as you think.
Yes, our team has cross sector b2b experience writing tailored email sequences and know how small details like length, spacing and tone can boost conversion.
If you need more contact data, talk to us. We can usually find better quality data cheaper than most other agencies.
Many! We can walk through you how programmatic, content syndication, events, email (and even Meta!) can support ABM campaigns.
We'll communicate however works best for you.