Paid Social
Target B2B audiences across any social platform with copy and creative that outperforms your competitors.
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Target B2B audiences across any social platform with copy and creative that outperforms your competitors.
Learn moreService
Like most paid media, social is all about testing. Does the lead gen form fields need simplifying? Do bright colours make a difference on the creative? Is the audience at the right point in the funnel for the offer being presented to them? These are just some of the countless variables we consider when optimising your campaigns.
Move beyond LinkedIn - Facebook & Instagram, Twitter (if you aren't too worried about Elon) Reddit - even TikTok - there's far more options available than you think.
Are you getting a straight output from an Intent Platform? Maybe sales just create the list and send it over? We think audiences should be defined by 1st party data of buyers. Too often assumptions are made that lead to B2B companies targeting the same lists as every other company with an intent license.
Each step needs to be optimised based on the value proposition at each stage. From removing content gates early on, to defining what 'sales ready' looks like we'll work with you to map your social campaigns to the correct audiences.
Simple changes to the CTA, colour or ad size can make a big difference to conversions. We split test multiple variables to ensure creative is constantly improving and feedback reaches the design team (if we're not building the ads).
Once a campaign is live and you have a sufficient sample to enable tinkering then we'll keep optimising to get the best possible results.
We build dashboards for all our campaigns to ensure clients can easily understand what's working.
Couchbase, a fast growing NoSQL database vendor had tried LinkedIn previously but direct to site activity wasn't driving the leads they needed so they stopped.
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We took over Paid Social ads management, running lead-gen forms on LinkedIn and shortly after introducing Meta, massively improving their Paid Social performance.
Paid social became their top-performing channel (by meetings generated) and we then scaled activity globally with campaigns in 7 languages.
Don’t take our word for it - listen to our clients
Don’t take our word for it - listen to our clients
"We choose to partner with Media Forty Two as they work both strategically and tactically and support us as an integral member of our marketing function. They are outcome focused and have supported us in upskilling across the team.
As part of a newly growing brand, they have effectively helped us set up a demand generation function from scratch that aligns our campaign activity to our lead goals across all business propositions. They are a pleasure to work with."
Head of Demand Generation
Ascent
"Media Forty Two find innovative and practical ways to solve ABM and lead generation challenges, outside of standard CPL or social options."
Director of Demand Generation
Kinesso
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"Media Forty Two has helped EMEA fill the gap between centralised marketing in the US and our local field teams, providing us with agile campaigns and far more local language options."
EMEA Marketing Director
Couchbase
"Working with Media Forty Two has been an excellent experience. Their team are knowledgeable, responsive, and dedicated to helping us achieve our goals. I highly recommend them to any business looking to improve their paid advertising strategy and overall product-led growth."
VP of Marketing
Keypup
We don't have all the answers, but here are some common questions we encounter.
Yes, and you don't need fancy-data enriching tools to make it work either.
You don't need to break the bank to get your product or service in front of the the right people with the right intent. You need to be prepared to spend money to learn what works and what doesn't, but we can help you with strategies that minimise short-term risk and maximise results.
Unlike larger agencies we're pretty flexible and transparent when it comes to fees. Depending on what makes more sense for you can we can charge per campaign, per month, or on a percentage of media spend.
We're a UK company but we work with international clients. Speak to us if you need to launch activity in NA, LATAM, APAC and EMEA. We have local language talent that can localise campaigns for most markets.
We believe every agency has their own specialities and should respect others'. If you think there's a gap in your roster, talk to us and we'll be pretty honest if we think it make sense for you to work with us.
B2B performance marketing is no longer just about acquiring emails at scale. Today's buyer journeys are more evolved than just lead gen forms and whitepaper downloads passed to sales, and we can help you capatalise on changing trends.
If you don't have in-house creative or copywriting resource, as part of our service we help you version cross-channel copy and creative, tailored to all paid channels.
Absolutely! Check out our Demand Generation services if your inventory is looking thin. We can help you identify key themes, topics, titles and a full inventory of GTM assets.
If your organisation has activate on paid social or even created its ad accounts (if it's Meta, we don't blame you), we can quickly set you up from scratch with access, tags, billing and pixels and platform integrations, and help you understand the pros and cons of each channel for your business.
We'll communicate however works best for you.