Media Forty Two

Privacy Policy

Transparent, scalable demand generation that puts performance first.

Get started
A street view of London Liverpool Street branded in Media Forty Two colours.

Privacy Policy
As of July 2022
Table of contents
i. Identity and contact details of the data controller
ii. Contact details of the data protection officer
iii. General information on data processing
iv. Rights of the data subject
v. Provision of website and creation of log files
vi. Use of cookies
vii. Newsletter
viii. Contact via Email
ix. Contact form
x. Application via Email and application form
xi. Corporate web profiles on social networks
xii. Use of corporate profiles in professionally oriented networks
xiii. Hosting
xiv. Geotargeting
xv. Use of Plugins
‍
Identity and contact details of the data controller
The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:
‍
Media Forty Two ltd
15 Rectory Crescent
E11 2LE LondonUK44 (0) 7811378339
contact@mediafortytwo.com
www.mediafortytwo.com
‍
Contact details of the data protection officer
The designated data protection officer is:
DataCo International UK Limitedc/o
One Peak Partners
41 Great Pulteney Street
2nd floor
London W1F 9NZ
United Kingdom
+44 20 3318 17 18
www.dataguard.co.uk
‍
General information on data processing
‍
1. Scope of processing personal data
In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing
Where consent is appropriate for processing personal data, Art. 6 (1) (1) (a) UK GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.
As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (1) (b) UK GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.
When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (1) (c) UK GDPR serves as the legal basis.
If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (1) (d) UK GDPR serves as the legal basis.
If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (1) (f) UK GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration
The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by international regulations, laws, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfiling the respective contract.

Rights of the data subject
When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:
1. Right to information
You may request the data controller to confirm whether your personal data is processed by them.
If such processing occurs, you can request the following information from the data controller:
The purpose for which the personal data is processed.
The categories of personal data being processed.
The recipients or categories of recipients to whom the personal data have been or will be disclosed.
The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage.
The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning you or to object to such processing.
The existence of the right to lodge a complaint with a supervisory authority.
Where personal data are not collected from you any available information as to their source.
The existence of automated decision-making including profiling under Article 22 (1) and Article 22 (4) UK GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.
You have the right to request information on whether your personal data will be transmitted to a third country or an international organization. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 UK GDPR in connection with the transfer.

2. Right to rectification
You have a right to rectification and/or modification of the data, if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay

3. Right to the restriction of processing
You may request the restriction of the processing of your personal data under the following conditions:
If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
If you have objected to the processing pursuant to Art. 21 (1) UK GDPR and it is not yet certain whether the legitimate interests of the data controller override your interests.
If the processing of personal data concerning you has been restricted, this data may – with the exception of data storage – only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interestm.
If the processing has been restricted according to the aforementioned conditions, you will be informed by the data controller before the restriction is lifted.
4. Right to erasure
a) Obligation to erase
If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:
Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
You withdraw your consent on which the processing is based pursuant to Art. 6 (1) (1) (a) and Art. 9 (2) (a) UK GDPR and where there is no other legal basis for processing the data.
According to Art. 21 (1) UK GDPR you object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.
Your personal data has been processed unlawfully.
The personal data must be deleted to comply with a legal obligation to which the data controller is subject.
Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) UK GDPR.b) Information to third partiesIf the data controller has made your personal data public and must delete the data pursuant to Art. 17 (1) UK GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, taking into account available technology and implementation costs to execute the process.

c) Exceptions
The right to deletion does not exist if the processing is necessaryto exercise the right to freedom of speech and information.
to fulfil a legal obligation required by law to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and Art. 9 (2) (i) and Art. 9 (3) UK GDPR.
for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or to enforce, exercise or defend legal claims.

5. Right to information
If you have the right of rectification, erasure or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.
You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability
You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if:the processing is based on consent in accordance with Art. 6 (1) (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR or performance of a contract in accordance with Art. 6 (1) (1) (b) UK GDPR and the processing is done by automated means.

In exercising this right, you also have the right to transmit your personal data directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object
For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (1) (e) or 6 (1) (1) (f) UK GDPR; this also applies to profiling based on these provisions.The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising or defending legal claims.
If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data in regard to such advertising; this also applies to profiling associated with direct marketing.If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
You have the option, in the context of the use of information society services, to exercise your right to object to automated decisions that use technical specifications.

8. Right to withdraw consent
You have the right to withdraw your consent at any time. The withdrawal of consent does not affect the legality of the processing carried out on the basis of the consent until the withdrawal.

9. Automated decisions on a case-by-case basis, including profiling
You have the right to not be subject to a decision based solely on automated processing – including profiling – that will have a legal effect or substantially affect you in a similar manner. This does not apply if the decision:is required for the conclusion or execution of a contract between you and the data controller, is permitted by legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
is based on your explicit consent.
However, these decisions must not be based on special categories of personal data under Art. 9 (1) UK GDPR, unless Art. 9 (2) (a) or Art. 9 (2) (b) UK GDPR applies and reasonable measures have been taken to protect your rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in items 1. and 3., the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or his representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of your residence, or your place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the UK GDPR.
If you are located in the United Kingdom, you have the right to complain to the ICO if you are unhappy with how we have used you data and/or believe that the processing of the personal data concerning you violates the applicable law.
The contact details of the ICO are the following:
Information Commissioners Office
Wycliffe House
Water Lane
Wilmslow Cheshire
SK9 5AF 
Helpline number: 0303 123 1113 
https://www.ico.org.uk

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.

Provision of website and creation of log files

1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.The following data is collected:Browser type and version used
The user's operating system
The IP address of the user
Date and time of access
Web pages from which the user’s system accessed our website
Web pages accessed by the user’s system through our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing
The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.
The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.
For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) (1) (f) UK GDPR.
3. Legal basis for data processing
The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (1) (f) UK GDPR.
‍
4. Duration of storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that the identification of the client is not possible.

5. Objection 
The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

Use of cookies
1. Description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.
We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.
The following data is stored and transmitted in the cookies:
Language settings
We also use cookies on our website, which enable us to analyse the browsing behaviour of our users.
As a result, the following data will be transmitted:
Entered search queries
Frequency of page views
Use of website functionalities

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing
The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.We need cookies for the following purposes:

Applying language settings
Storage of search terms
‍
The user data collected by technical cookies are not used to create user profiles.
‍
The analysis cookies are used for the purpose of improving the quality of our website and its content as well as advertising reasons. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

3. Legal basis for data processing
The legal basis for the processing of personal data using non-technical cookies is Art. 6 (1) (1) (a) UK GDPR, consent.
The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (1) (f) UK GDPR, legitimate interest.

4. Duration of storage and possibility of objection and removal
Cookies are stored on the user's device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.
If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

Newsletter
1. Description and scope of data processing
You can subscribe to a newsletter on our website free of charge. When subscribing for the newsletter, the data from the input mask is transmitted to us.
Email address
Last name
First name
Telephone / mobile phone number
Address
IP address of the user's device
Date and time of registration
No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing
The user's email address is collected to deliver the newsletter to the recipient.Additional personal data as part of the registration process is collected to prevent misuse of the services or email address.

3. Legal basis for data processing
The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (1) (a) UK GDPR if the user has given his consent.

4. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's email address will therefore be stored as long as the newsletter subscription is active.

5. Objection 
The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.
Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.
‍
Contact via Email

1. Description and scope of data processing
You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.
The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing
If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processingT
he legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection 
The user has the possibility to object to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.
You can revoke consent to data processing by emailing us at contact@mediafortytwo.co.uk
In this case, all personal data stored while establishing contact will be deleted.

Contact form
1. Description and scope of data processing
A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.
When sending the message the following data will also be stored:
Email address
Last name
First name
Date and time of contact
Reason for contact 
As part of the sending process, your consent will be obtained for the processing of your data and reference will be made to this privacy policy.
Alternatively, you can contact us via the email address provided. In this case the personal data of the user transmitted with the email will be stored.
The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing
The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by email, this also constitutes our necessary legitimate interest in the processing of the data.The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing
The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) UK GDPR.

4. Duration of storage
The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection
The user has the possibility to object to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.
You can withdraw your consent or object to data processing by emailing us at contact@mediafortytwo.co.uk
In this case, all personal data stored while establishing contact will be deleted.
‍
Application via Email and application form
‍
1. Scope of processing personal data
There is a form on our website which can be used for electronic job applications. If an applicant makes use of this possibility, the data entered in the input mask will be transmitted to us and stored.
The data is:
Title
First name
Last name
Address
Telephone / mobile phone number
Email address
Curriculum vitae
200 words about yourself

Your consent will be obtained for the processing of your data when sending your application and reference will be made to this privacy policy. Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.
After sending your application, you will receive confirmation of receipt of your application documents from us by email.
Your data will not be passed on to third parties. The data will be used exclusively for processing your application.

2. Purpose of data processing
The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.
3. Legal basis for data processing
The legal basis for the processing of the data is the initiation of the contractual relationship at the request of the data subject, Art. 6 (1) (1) (b) UK GDPR.
4. Duration of storage
After completion of the application procedure, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored within the framework of the applicable provisions.
5. Objection 
The applicant has the possibility to object to the processing of personal data at any time. If the applicant contacts us by email, he can object to the storage of his personal data at any time. In such a case, your application will no longer be considered.
You can amend or delete information we store on the application process by emailing contact@mediafortytwo.co.uk All personal data stored during electronic job applications will be deleted in this case.
‍
Corporate web profiles on social networks
Use of corporate profiles on social networks
YouTube:YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States
On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.Our corporate profile in social networks is used for communication with (potential) customers. The company YouTube channel is used to find out information about Media Forty Two services
Publications on the company profile can contain the following content:
Information about products
Information about services
Advertisement
Customer contact

Every user is free to publish personal data.The legal basis for data processing is Art. 6 (1) (1) (a) UK GDPR.The data generated on the company profile are not stored in our own systems.
You can object at any time to the processing of your personal data that we collect within the framework of your use of our YouTube corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy.

Please send us an informal email to contact@mediafortytwo.com.

For further information on the processing of your personal data by YouTube and the corresponding objection options, please click here:YouTube: https://policies.google.com/privacy?gl=DE&hl=enUse of corporate profiles in professionally oriented networks

1. Scope of data processing
We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:
LinkedIn:
LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland
On our site we provide information and offer users the possibility of communication.
The corporate profile is used for job applications, information, public relations, and active sourcing.We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of:
LinkedIn:https://www.linkedin.com/legal/privacy-policy
If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.
2. Legal basis for data processing
The legal basis for the processing of your data in connection with the use of our corporate web profile is Art. 6 (1) (1) (f) UK GDPR.
3. Purpose of the data processing
Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.
4. Duration of storage
We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.
5. Objection
You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.
You can find further information on objection and removal options here:
LinkedIn:https://www.linkedin.com/legal/privacy-policy

Hosting
The website is hosted on servers of a service provider commissioned by us. Our service provider is:Automattic Inc (Wordpress)
The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:
Browser type and version
Used operating system
Referrer URL
Hostname of the accessing computer
Time and date of the server request
IP address of the user's device
This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.
The server of the website is geographically located in the European Union (EU) or the European Economic Area (EEA).

Geotargeting
We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called "geotargeting").The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (1) (a) UK GDPR. Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.
You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localisation. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).
We use geotargeting on our website for the following purposes:
Advertising purposes
Use of Plugins
We use plugins for various purposes. The plugins used are listed below:
Use of Google Webfonts
1. Scope of processing of personal data
We use Google web fonts of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). The web fonts are transferred to the browser's cache when the page is called up in order to be able to use them for the visually improved display of various information. If the browser does not support Google Web Fonts or does not allow access, the text will be displayed in a default font. When the page is accessed, no cookies are stored for the online presence visitor. Data transmitted in connection with the page view is sent to resource-specific domains such as https://fonts.googleapis.com or https://fonts.gstatic.com. It may be used to store and analyse personal data, in particular user activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.
For more information about the collection and storage of data by Google, please visit:https://policies.google.com/privacy?hl=en-GB
2. Purpose of data processing
The use of Google Webfonts serves an appealing representation of our texts. If your browser does not support this feature, a standard font will be used by your computer to display it.
3. Legal basis for the processing of personal dataThe legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) UK GDPR.
4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.
5. Possibility of revocation of consent
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by using a script blocker. For this you may install NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB
This privacy policy has been created with the assistance of DataGuard.