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Webinar Success: A Performance Marketer’s Guide
COVID is causing a webinar explosion – here are our tips for using webinars as a lead generation tool
Since lockdown began physical ...
Buying Sales Qualified Leads – Can It Be Done?
The challenges of buying Sales Qualified Leads from lead suppliers
Nobody said working in B2B marketing is easy. Whilst in consumer marketing there ...
5 Questions to Ask CPL Content Syndication publishers
Asking these simple queries will drastically improve the performance of content syndication campaigns
1. Which channels do you use to generate leads?
Likely the ...
The Pitfalls of Perfection in Attribution Modelling
Is perfection in attribution modelling wagging the B2B marketing dog?
There are lots of attribution models you can go with. Some are really ...
The True Cost of an Email Unsubscribe
The cost of an email unsubscribe and why ‘re-consent’ is so important to ABM
The idea of ownership of data is a dangerous ...
The Updates to PECR are Real – But are they Realistic?
For the past two years, the marketing and media world (not just Europe) has been consumed by data regulations.
Training on GDPR ...