The Pitfalls of Perfection in Attribution Modelling
Is perfection in attribution modelling wagging the B2B marketing dog?
There are lots of attribution models you can go with. Some are really flawed, some are a little bit flawed – none are perfect. This doesn’t ...
The True Cost of an Email Unsubscribe
The cost of an email unsubscribe and why ‘re-consent’ is so important to ABM
The idea of ownership of data is a dangerous thing. Data is ultimately the actions of people, and when marketers use the ...
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