© Media Forty Two. All rights reserved. 2021.


The True Cost of an Email Unsubscribe

The cost of an email unsubscribe and why ‘re-consent’ is so important to ABM The idea of ownership of data is a dangerous thing. Data is ultimately the actions of people, and when marketers use the ...

4 Problems Holding Back ‘Traditional Publishers’

Exploring the commercial failures of large publishers The UK is the 4th largest advertising market in the world, according to Statista, coming in at just over £21 billion a year in 2018.  It will likely come as no shock to anyone reading this, that in 2017, ...